A UGA turfgrass grad who reads the dirt

I’m Will Jacobs, and I grew up in the landscaping world — I’ve been running a Bobcat since I was barely tall enough to reach the pedals. In 2017 I put all those years around dirt and grass into something of my own: Jacobs Turf, built on the idea that a great lawn starts with the soil.

Along the way I earned a Turfgrass Management degree from the University of Georgia and spent years on professional grounds crews, working the practice fields for Atlanta United and the Atlanta Falcons. On a pro training field, "the grass looks fine" isn’t a standard — you manage the soil profile, the moisture, the wear, the recovery, down to the numbers. I bring that same discipline home to residential lawns.

Georgia’s red clay is a specific, stubborn thing, and it does not care about conventional turf care applied the same way to every yard. So we test first, read the soil, and treat what’s actually there — natural fertilization, soil testing, biostimulant sprays, aeration, and topdressing that fix the root zone instead of just tinting the top.

And if your lawn doesn’t need a service, I’ll be the first to tell you.