I'm Will. I've had Georgia clay under my nails since I was a kid and never found a reason to wash it off. In 2017 I stopped working other people's crews and started Jacobs Turf — mostly because I could not stop thinking about how much better the lawns I drove past could be.
Before that I got a Turfgrass Management degree from UGA and spent four seasons on professional grounds crews, on the practice fields for Atlanta United and the Falcons. That work rewires how you see grass. Nobody on a training field accepts “it looks fine” — you know the soil profile, the moisture, the wear pattern, how fast it comes back, and you know it in numbers. Then I would drive home past neighborhoods where lawn care meant one truck spraying the same thing on every house on the street. That gap is the reason this company exists.
Here is the part people find strange: my favorite moment on any job is pulling a soil core. You get a plug of dirt in your hand and it tells you everything — how deep the roots actually went, where the compaction starts, whether anything is alive down there. And when a yard that has been thin and hard for years finally comes in thick enough that you cannot see the ground through it, that never gets old. Not once.
So we build turf from the ground up instead of leaning on synthetic fertilizer alone — soil testing, organic fertilization, biostimulant sprays, aeration, topdressing. It is slower than a spray schedule, because soil moves in seasons rather than weekends, but it compounds. I am not trying to be the biggest lawn company in Atlanta; I want to be the one that actually fixes yards. If your lawn does not need something, I will tell you that too — I have talked myself out of plenty of work.
◦ Est. 2017 · family-run
◦ B.S. Turfgrass Mgmt — UGA
◦ Atlanta United FC
◦ Atlanta Falcons
